Designing a corporate website for a listed company that acts as a hub for group companies, acting as a central link between them

Project planning to realize the optimization requests from each group company

The newly launched "GMO TECH Holdings Site" is a comprehensive site that covers investor relations information and business introductions of six affiliated group companies.
This project involved many people, and the production system was diverse, including TAM, GMO TECH, and an IR CMS vendor. In order to smoothly manage this complex system and prevent unforeseen circumstances, it is important to have a "project plan" that aligns the vectors and awareness of all involved parties.
To ensure the project progressed smoothly, we focused on the following three points as we promoted the project plan.

1. Designing feasible milestones by working backwards from the final product (release)
Because it was unrealistic for TAM to handle the enormous amount of tasks alone, we shared our enthusiasm early on, identified all tasks, and optimized the division of roles with each company while matching their enthusiasm. Clarifying "who will do what," securing each company's resources, and organizing and allocating tasks in advance are effective ways to prevent oversights and rework.

2. The shortest approval workflow that enables completion:
Because the complex approval flow typically defined in large companies does not fit into the schedule, we consulted with the person in charge and established the shortest approval route from the person in charge to the president. As a result, we also adjusted regular meetings to fit the approval cycle, and defined a flow that allows for rapid submission, confirmation, and revision on a weekly basis.

3. Communication that allows issues to be resolved immediately when they arise
In large-scale, complex projects, time spent dealing with issues can cause schedule delays. Therefore, we implemented a system of "immediate communication when issues arise" and built a system of collaboration that could be implemented at the speed of a minute. Creating this scheme greatly contributed to the on-time release.

Project structure established to release the site in approximately four months

As mentioned above, the production team for this project included TAM, GMO TECH, and the vendor in charge of the IR CMS. Within TAM, highly experienced staff were assigned to the specialized fields of project management, design, and development. A communication flow was established, and a system for swift collaboration with the companies involved was built.

A holdings site created together with the client, crossing boundaries between roles

It took about four months from project inception to launch. Projects do not always proceed smoothly. Promoting a project while ensuring both quality and speed is a very difficult task, and sometimes it can become difficult.

1. 1. Delays occurred in the expected process, and the project did not proceed as planned.
2. 2. Changes occurred in elements during the coding phase.
3. 3. Materials could not be collected, and the project had to proceed under limited conditions.
4. 4. More illustrations than expected had to be created
5. 5. Oversights were made in the collaboration with each company.

Whenever an incident like the one above occurred that had a major impact on the project, we raised an issue, communicated through chat and dialogue, and made course corrections and adjustments.
In this way, the more the project progressed, the more aligned and enthusiastic everyone was about the project. This led to the emergence of harmony that transcended the barriers of business flow, and a natural and competitive spirit of co-creation. This earnest approach enabled us to achieve both quality and speed, and as a result, we were able to release a site that all project members were satisfied with.

Project members' reflections

Ms.Maiko Kobayashi(Public Relations Department Manager)

We feel that having TAM as our partner in creating this corporate website was a major factor in our success. From the time we selected them, communication was extremely smooth, and their positive attitude toward any consultation was the deciding factor.
Looking back, this project was carried out on a tight schedule, with an emphasis on efficiency, with short cycles from decision-making to execution, but they were easy to communicate with throughout the weekly meetings, and they accompanied us without slowing down. They helped us many times with accurate advice and suggestions at key points, and we are truly grateful for their flexible response. The completed website was well received both inside and outside the company, and it was a truly encouraging project to have TAM in charge.