Optimize user experience with a development style that allows for backtracking

The primary goal in utilizing SaaS and low-code tools was not to aim for a perfect service from the outset, but rather to quickly build the framework of the service and then iterate through testing, feedback, and improvement to raise the quality to an acceptable level.

In a typical development workflow, the scope of impact from backtracking is significant, and it is generally difficult to make improvements or specification changes in the middle to latter stages of a project.
As a result, there are often cases where compromises are unavoidable, even when it is clear that the current approach is not optimal.

However, in this project, we started before the service requirements were fully solidified, proceeding with the assumption that backtracking and improvements would occur.
By advancing design and implementation simultaneously, we were able to develop the service while checking it from the user's perspective, resulting in a service that is easy to use for both users and administrators.

Mr. Minit also evaluated the project, stating, "As we progressed, the gap between the initially anticipated user experience and the actual experience became clear. It was good that we were able to quickly recognize this and address it while seeking the best solution."

Re-proposal of design tone in line with new service concept

Mr. Minit's physical stores, with their blue signs often seen inside train stations, evoke a friendly image of being able to easily consult about repairs.
On the other hand, the company operates a large repair center of approximately 700 square meters in Taito Ward, Tokyo, with a large number of specialized repair technicians and high technical expertise, but there was a challenge in effectively communicating this expertise.

For this online channel, the goal was to create an image that conveys the technical expertise of the company's repair center, even though it is not visible online, and to instill confidence in users that they can safely entrust their valuable items for repair.

To achieve this, the design tone was completely refreshed. While maintaining a sense of convenience, the design aims to convey the technical expertise of the craftsmen, creating an image that makes users feel confident in entrusting their valuable items for repair.

Ideal launch of new services

After the service was released, Mr. Minit commented, "The number of inquiries has increased significantly, but the system has been streamlined, so the speed of estimates has increased. We are receiving applications from remote areas without stores, and we often receive gratitude from users."

Additionally, customers have reviewed, "At first, I was hesitant about not meeting in person, but the service was very courteous, the estimates were clear, and I could place an order without any concerns."

While considering user scenario patterns, we optimized screen design and system requirements through actual operation.
This case exemplifies a successful approach to launching a new service.